BRIEF
The goal of this project was to craft a brand identity for Caroline Turner Photography that embodies the three core values of being joyful, genuine, and lasting. The website design needed to focus on using photography for color and visual interest, minimizing the use of graphics. Additionally, each page required black text on a white background to maintain clarity and consistency.

The objective was to create a more effective and engaging design that not only reflects the Caroline Turner Photography brand but also connects with the intended audience. The design should highlight the warmth and authenticity of the brand while providing a clean, user-friendly experience.

BRAND STORY
Caroline Turner Photography is a lifestyle photography business focused on capturing the meaningful moments—both big and small—that make life special. The brand’s mission is to create art that is joyful, genuine, and lasting, preserving memories in a way that reflects both the beauty and authenticity of each moment.

This project involved a comprehensive website redesign and rebranding process. Collaborating closely with the client, the goal was to develop a visual identity that encapsulated Caroline Turner Photography’s core values and vision. Throughout the design process, the direction became clear, with each choice centered around creating meaningful, impactful designs.

While the website prominently features Caroline’s own stunning photography, careful attention was given to incorporating cohesive branding elements and color schemes. This ensured a seamless, unified experience across the website, aligning the visual identity with the brand’s core message of warmth, authenticity, and lasting impact.