TYPOGRAPHY + BRANDING DESIGN Casa de Azhara
Live Valencia Differently
BRIEF
In collaboration with another designer, we were tasked with creating a brand using our bespoke typefaces. The project involved developing a brand narrative, imagery, and mockups to bring the brand to life. We had full creative freedom throughout the process.
BRAND STORY
Casa de Azhara is a luxurious hotel in Valencia, Spain. It was founded on the core values of luxury, timeless design, exceptional guest experiences, and a deep connection to nature. Created by Spanish design pioneer Enrique Ruzafa in the 1960s, the hotel blends his passions for modernism and user-centered design. To honor his legacy, we’ve crafted an immersive hotel experience that reflects the innovation and exclusivity Ruzafa valued. From the architecture to the unique vineyard experience offered exclusively to guests, Casa de Azhara embodies luxury at every turn.
PROJECT TYPE
Brand Story, Brand Identity
ROLE
Typeface Design, Research, Visual Design, Vineyard Branding design
TOOLS
Adobe Illustrator, Adobe Photoshop, Figma
DELIVERABLES
Brand Story, Brand Identity, Mockups, Final Presentation
COLLABORATION
John Luke Grob
EXTERNAL DELIVERABLES
Brand Standards
THIS WAS MADE FOR EDUCATIONAL PURPOSES
OUTCOME + TAKEAWAY
Collaborating with another designer presented both challenges and exciting opportunities. It was incredibly valuable to delegate tasks effectively between the two of us while constantly discussing and refining the details of the brand. Having full creative freedom was both empowering and eye-opening, it pushed us to define our own parameters and craft a unique brief that truly reflected our vision for the brand.